The legacy of Bruce Lee carries on in Max Original Series Warrior, based on Lee’s writings. Warrior’s season 3 premiere provided an excellent opportunity to bring back longtime fans, and introduce new ones, while honoring Lee’s 50th anniversary of his passing. We wanted to create buzz and reignite, leverage and build upon the established audience and sustain excitement leading up to the premiere by bringing the Warrior world to fans locally and globally through an innovative campaign that’s at the intersection of technology, culture and entertainment.

As Senior Copywriter, I scripted the recap video for Season 1 and Season 2 to prepare videos for the premiere of the upcoming season. I also provide in-asset and post copy across all social media platforms, and crafted the speeches the talent recited at the Mural Reveal.

AWARD: Shorty Award in Extended Reality

Bronze Winner at the 2023 Clio Awards